Dropbox needed an eye-catching campaign aimed at creatives. Their Paper product was brand new and amazing, but hadn’t really seen any promotion. Our social campaign was aimed squarely at this gap.
Agency: Instrument
Creative Director: Chris Larson
Art Directors: Nate Salciccioli, Jordan Lessler
Motion Designer: Evan Gutt
Producer: Beda Calhoun
Strategy: Robin Cornuelle
Directed By: Jonpaul Douglass
Editorial: Kyle Stebbins